{"product_id":"shirt-kings-pioneers-of-hip-hop-fashion","title":"Shirt Kings - Pioneers Of Hip Hop Fashion","description":"\u003cp\u003eShirt Kings: How They Revolutionized Hip Hop Streetwear.\u003c\/p\u003e\n\u003cp\u003eDive into the electrifying story of the Shirt Kings, the visionary pioneers who shaped a style that became the cornerstone of hip hop culture in the 1980s and beyond.\u003c\/p\u003e\n\u003cp\u003eIn mid-1980s Jamaica, Queens, New York, rappers, celebrities, and hip hop enthusiasts from across the city flocked to the Shirt Kings’ shop to commission their one-of-a-kind custom T-shirts. These bold designs quickly gained global recognition, featured prominently on record covers and in music videos, and became a hallmark of hip hop culture—turning creativity into a movement of “making something out of nothing.”\u003c\/p\u003e\n\u003cp\u003eShirt Kings: Pioneers of Hip Hop Fashion offers a vivid glimpse into the birth of streetwear through the eyes of these artistic entrepreneurs. By adapting graffiti techniques from trains and spray cans to T-shirts and airbrushes, the Shirt Kings revolutionized urban fashion, creating a fresh aesthetic for a new generation.\u003c\/p\u003e\n\u003cp\u003eThrough the archives of Edwin \"Phade\" Sacasa, a founding member of the group, readers are transported back to 1980s New York, where fashion was loud, colorful, and uniquely urban. These weren’t just any cartoons—Mickey Mouse rocked a Fila tracksuit, Casper the Friendly Ghost sported gold teeth, and the Pink Panther dripped in gold chains. Their shop, nestled in Jamaica, Queens’ Coliseum Mall, became a hub for the biggest names in hip hop, from DJ Red Alert to LL Cool J, Big Daddy Kane, and even Mike Tyson—all eager to don Shirt Kings’ iconic designs.\u003c\/p\u003e\n\u003cp\u003eThis richly illustrated book chronicles the art, the culture, and the loyal supporters of the Shirt Kings, taking readers on a nostalgic journey to a time when customization and creativity reigned supreme in New York City.\u003c\/p\u003e\n\u003cp\u003eNow, in celebration of hip hop’s 50th anniversary, this long-awaited softcover edition offers a fresh opportunity to explore the inspiring legacy of the Shirt Kings and their enduring impact on hip hop and streetwear.\u003c\/p\u003e\n\u003cp\u003ePages: 144, Size: 17 x 23 cm, Language: English, ISBN: 9789188369789\u003c\/p\u003e","brand":"UNFADE","offers":[{"title":"Default Title","offer_id":54819757359453,"sku":"9789188369789","price":5400.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0873\/4405\/4621\/files\/shirt-kings-pioneers-of-hip-hop-fashion_00.jpg?v=1732472579","url":"https:\/\/unfide.com\/sv\/products\/shirt-kings-pioneers-of-hip-hop-fashion","provider":"UNFADE","version":"1.0","type":"link"}